Monday, 31 March 2014

Introduction


Scenario

Learners take individual responsibility for the production of a radio commercial for a client.

Stage 1

Learners:

·          are allocated client

·          receive client brief

·          conduct relevant research

·          negotiate terms of brief

·          prepare draft scripts and treatments

·          present scripts to client

·          amend and redraft scripts

·          present final scripts to client.

·          Tutorial to feed back on stage 1.

Stage 2

Learners:

·          source elements of production and book facilities

·          record elements of commercial including variants

·          mix, balance and edit three variants of commercial

·          present variants to client for final comment

·          amend if necessary

·          prepare final master
agree airtimes with client.

Ideas Generation