Radio Commercial Production

Thursday, 22 May 2014

Print screens from dannywatt1995

Client description and brief taco bell from dannywatt1995

Taco bell advert 1 script from dannywatt1995

Scenario

Learners take individual responsibility for the production of a radio commercial for a client.

Stage 1

Learners:

· are allocated client

· receive client brief

· conduct relevant research

· negotiate terms of brief

· prepare draft scripts and treatments

· present scripts to client

· amend and redraft scripts

· present final scripts to client.

· Tutorial to feed back on stage 1.

Stage 2

Learners:

· source elements of production and book facilities

· record elements of commercial including variants

· mix, balance and edit three variants of commercial

· present variants to client for final comment

· amend if necessary

· prepare final master

agree airtimes with client.